From technology to application
Keep technology and application in a continuous feedback loop.
Technology moves into real applications, while user problems reshape how product value is understood. iiru creates a verifiable loop through research, experiments, explanation and translation.
Technology providers
Capability · boundaries · market goals
Research · Experiment · Explain · Translate iiru technology value research & services OEM / SI / End User
Operating reality · problems · decisions & use
Core capability
From technical features to application value.
We look beyond what a product has to understand what it solves, what it changes and why it is worth choosing.
Technology
Principles, specifications, boundaries and conditions
Application
Impact on performance, efficiency, stability and quality
Decision
Understand, compare, select and apply
Market
Express value, connect customers and support sales
Products & services
mktium
Practical industrial technology knowledge
Original research for engineers and technical managers, covering application problems, experiments, product evaluation and industry intelligence.
- 80k+ WeChat reach
- About 50k on Douyin
- About 16k on Bilibili
Enterprise services
Turn technical understanding into market action
Market operations, digital tools and workshops for industrial brands, grounded in an understanding of technology and users.
- Market operations
- Digital tools & development
- Technical workshops
Research & outcomes
From real problems to verifiable conclusions.
We show not only the answer, but how a problem is found, defined, validated and translated into reusable content and tools.
- 01Discover
- 02Define
- 03Explain
- 04Validate
- 05Communicate
- 06Productise
Selected work
Visible symptoms. Invisible paths.
Break down electromagnetic-noise problems across shielding, bonding, filtering and isolation, then use experiments to build a diagnostic path.
View selected work ↗
Application research platform
Bring research back to real equipment and measurement.
Testing and demonstration across controllers, servo systems, drives, motors, I/O, sensors and mechanics.
Explore the platform ↗
mctivity / tools
Turn research into practical industry tools.
Product-information and decision tools for specification search, comparison and selection.
Working with industrial brands
Selected clients and partner organisations